Background

Users are relying more on content-streaming apps and are demanding more value from the services .

Goal

Build an experience that helps users explore, find, and learn about relevant content by leveraging an ecosystem of publishers, brands, producers, etc.

Insights

More content, more content-streaming platforms. Users expect variety, robustness, and relevance..

Problem

How might we bring users together in one place so they can chat amongst friends, watch movies together, and browse for curated content across streaming services?

Content is expanding out between various services, and many new shows are coming out, having a place to manage all that content will be essential. Our goal is to bring users together in one app to chat with friends, watch movies, and browse for curated content across streaming services.

Personas

  • Parent

    • Curated movies and shows to keep the kids entertained for a period of time

    • Easy and quick to set up and join

    • Parental controls

    • Remote access or a way to check in

  • World Traveler

    • Wants to share movies and TV shows she has found

    • Needs to be able to translate

    • Availability of shows and movies all around the world

    • Discover new shows

  • Sports Fan

    • Wants to connect with friends and family and chat about update

    • Wants to watch sports with other fans and sports lovers

    • Needs to be able to have watch parties with friends

User Flows

“As a sports fanatic, I want to browse for highlights and sports clips recommended to me through friends, so we can discuss our thoughts together.”

“As a parent, I want to browse new kids shows and create a playlist, so my kids don’t run out of things to watch.”

“As a world traveler, I want to view shows from other cultures, while visiting new countries, so that I can connect more with friends and family.”

Low Fidelity

We prioritized function and usability for all users.
We desired to have all six user stories find their place within our app.

Ideation

Usability Testing

“Integration and simplicity are the waves of the future, intuitive and engaging connectivity. I feel like the application is moving in that direction, giving users a unique streaming experience. Basically an all-in-one experience for viewing.”

-Graham

Results

  • -Found the app easy to navigate similar to other apps

    -Button size needs to be enlarged

  • -Ratings was confusing

    -Onboarding too long

    -We over-designed in some areas

  • -Adding more value prop on onboarding

    -Add tutorial screens for new users

    -Simplifying Onboarding

    -Focus on simplicity

Summary

During our first round of interviews and usability testing, we discovered that we could improve existing features and add plenty of new ones. Additionally, we will look to update and fix the broken links, calendar feature, and button placement, add customizable playlist features, and make chat more user-friendly.

The second round of testing rendered great overall positive feedback. There were minor edits for us to make and ideate on and implement. We reviewed feedback and sought to compare users' wants with their needs and how their desires fit within the user stories and our app. Overall, we think our core ideas and implementations are a solid foundation, but we have plenty of work to do moving forward toward the subsequent phases of our development.

Design System

Design & Feature Highlights:

  • Subscription Management

  • Share Series & Subscriptions

  • Playlists & Favorites

  • Friend Management

  • Watch Parties

  • Chat & Spoiler Alerts

  • Calendar

  • Live TV

  • Kid Friendly Accessibility

  • High Contrast Icons

INTOTO

Recommendations

  • Button clarity and quicker navigation

  • Add tutorial screens for new users

  • Could make playlist similar to Spotify where friends can add or share to playlist

  • Could add “spoilers” feature to calendar to avoiding spoilers

  • Video Chat Feature in addition to chat (or instead of)

  • Better chat and calendar invites

  • Access codes to friends when sharing, so personal information is not given out

  • Allow users to sync calendar on application to personal calendars

Next Steps

&

Our next steps will be to review our recommendations and see how and where we can feasibly work them into our design and continue improving our current features. We want to research more about how users feel sharing their subscriptions. Overall, we think our core ideas and implementations are a solid foundation, but we have plenty of work to do moving forward in the subsequent phases of our development.

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